All media texts are made with an audience in mind, ie a group of people who will receive it and react to it. And generally, but not always, the producers make some money out of that audience. Therefore it is important to know how to get an audience to engage with the text and to know what your audience likes and dislikes. When creating a media product, one of the main factors is whether or not the text will have an audience, as if it doesn't, the producers won't make any money and they won't get their message out to anyone. Media companies use things like questionnaires, focus groups, and comparisons to existing media texts to see if there would be anyone interested in their idea. Producers want to know:
- income bracket or status
- age
- race
- gender
- location
There is a letter code used to show the income brackets of the demographics:
They also analyse the reaction of their audience very carefully, and the things that factor into this reaction are shown below:
Once a media text has been created, the producers have to be sure that it has reached the right demographic, which includes the forms of marketing and distribution used, for example:
- posters
- print, radio, TV and internet advertisements
- trailers
- promotional interviews
- tie-in campaigns
- merchandising
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